» APR Smartlogik

Industry:  Software and services vendor for search, taxonomy, classification and collaboration

Project:  APR Smartlogik wished to expand its offerings into the pharmaceutical market. LifeCycle Software was contracted by APR Smartlogik to provide a detailed proposal on penetrating this market. LifeCycle has extensive experience in this area, having prototyped and demo'd search and data categorization strategies to a number of pharmaceuticals in Europe, including BASF and Bayer in Germany, and Roche and GlaxoSmithKline in the UK. LifeCycle identified the specific business needs within pharmaceuticals and outlined the strategy that APR Smartlogik would take to penetrate this market. Similarly, when APR Smartlogik created a product to sell to Hedge Funds with its Lookout product, it again asked LifeCycle for usability, search, alerting and categorization input. Lookout offers a single access point for aggregated content that goes into the investment decision-making process: sell-side research, buy-side research, news, regulatory websites, industry publications, email, other useful websites and sources.

Why LifeCycle:  LifeCycle Software has the depth of experience and broad range of relationships with and knowledge of leading classification, search, and content providers allows us to help our customers implement an optimum solution, often using only the software they currently own.

Highlights:  The Lookout product sold to the following funds: Tremblant Capital, LLCVardon Partners, Unterberg Towbin Advisors, CQ Capital, LLCFrommer Capita, Mgmt.Twin Capital, Paulson and Co.Glazer, Capital Mgmt.,Brencourt Advisors, Ridgecrest Partners, BAM Capital Mgmt., Davidson Kempner Partners, Hamilton Investment Mgmt.Twin Capital, Heirloom Capital

Company Brief:  APR Smartlogik, the decision intelligence company, is the leading supplier of search, categorization and profiling software for intranet, Internet and portal applications. APR Smartlogik's Decision Intelligence software brings the right information together with the right people at the right time so that more informed decisions are made.